Primarily based basically in Yerevan, Armenia, Your Space is a series of condition centres catering completely to girls, providing a holistic option to fitness and wellness in a welcoming atmosphere.
With assistance from the EBRD’s Women in Business programme and Sweden, during the Swedish International Development Cooperation Agency (Sida), Your Dimension desire to create a unused emblem id, together with an edgy unused emblem and corporate site, to stamp its mark at the condition dimension, elevate marketplace consciousness and entrench its place in the community in a position to extend.
Origins
Your Dimension was once at the start a keenness venture of its younger Founder and CEO Lusine Poghosyan, who had labored within the fitness and condition trade all the way through her skilled year and harboured entrepreneurial ambitions. They are saying, “Stick with what you know,” and that is precisely what she did, starting the primary in her sequence of condition chains for ladies in 2018, which has now grown to 4 condition branches and 3 spa centres in Yerevan.
“I always dreamed of owning my own business,” says Lusine. “The freedom to create products and services had an innate appeal to me. I studied the market and found something that didn’t exist. Based on my research and experience, women in Yerevan desired nicer yet affordable premium fitness clubs, with superior services, and excellent instructors and group workouts. That’s where Your Space was born.”
USP
What units the corporate aside is its emphasis on making a supportive people the place girls can really feel relaxed and assured in their very own pores and skin.
Lusine’s purchasers playground significance in attaining their condition objectives in a extra non-public, much less aggressive atmosphere, the place categories are adapted to girls’s condition wishes. With a staff of professional running shoes and attractiveness pros, Your Dimension is going past the standard condition enjoy via tailoring categories, coaching programmes and spa therapies to each and every shopper.
Additionally, Your Dimension understands the stability between buyer enjoy, comfort and affordability in as of late’s brief, fast paced international, amidst the cost-of-living catastrophe. With versatile scheduling choices and cutting edge on-line platforms, purchasers can simply keep appointments and get entry to sources to assistance their wellness proceed – any moment, any playground.
Making a unused emblem id
Your Dimension’s unedited emblem was once drawn via Lusine herself and a unused viewpoint was once required to come up with one thing unutilized and remarkable that may be on one?s feet out on the market.
The EBRD supported the much-needed rebranding venture, which incorporated the design of a unused emblem to form a particular and significant perceptible id to extend consciousness of Your Dimension in Armenia.
The unused emblem options abnormal, stretched typography to suggest the condition proceed, frame construction and self-confidence.
Lusine is a bulky fan of the rebrand and says that the EBRD assistance has been beneficial to the corporate and her plans. “The new website makes us more marketable and has created a user-friendly platform for online sales which has taken our firm to a new level, increasing turnover and creating a roadmap for expansion,” she says.
Moment
Lusine’s industry is experiencing enlargement via guarantee of mouth, proving that there’s a marketplace for girls’s simplest condition and spa centres in Armenia. She is demonstrating management in developing people areas for ladies to strengthen their fitness and wellbeing, in addition to community and build unused buddies in relaxed environment.
Her industry has weathered a number of crises within the nation since its origination, from monetary to the Covid-19 pandemic, however she remainder undeterred and sure concerning the corporate’s enlargement possible, with plans to extend the world over ailing the sequence.
Lusine is a tender entrepreneur whose finger could be very a lot at the pulse, empowering girls to prioritise their fitness – one exercise at a moment.
