Kuala Lumpur, Malaysia – Multinational non-public aid company Kimberly Clark has partnered with Ogilvy Malaysia to establishing its latest ‘Scott Calorie Absorber Pro’ marketing campaign, taking a fresh option to condition and wellness with Scott Kitchen Towel.
The actual marketing campaign transforms client perceptions through creating a humble kitchen staple, the kitchen towel, into a very important condition complement. Labelled and repackaged as ‘The Calorie Absorber Pro’, the kitchen towel is now a product that has refuse preservatives or synthetic flavour and may even soak up as much as 127 energy in line with sheet.
The theory in the back of Ogilvy Malaysia’s marketing campaign is rooted within the actual information appearing that Malaysia grapples with the regarding truth that it’s ranked as essentially the most big nation in Southeast Asia as in line with the Global Weight problems Atlas 2023. With this, the promoting company is ready to redefine wellness, which isn’t simply anchored on a inundation of nutritional dietary supplements promising miraculous effects.
Partnering with Muscle Mania for a strategic retail activation, Ogilvy Malaysia leveraged the affect of health personalities to spotlight and exhibit the leading edge options of ‘The Calorie Absorber Pro’. The marketing campaign showcases real-life testimonials, illustrating how folks seamlessly combine ‘The Calorie Absorber Pro’ into their health routine.
Through presenting Kimberly Clark’s Scott Calorie Take in Professional Kitchen Towel as an very important ‘supplement’ within the walk in opposition to condition and wellness, Ogilvy Malaysia seeks to defy trade advertising and marketing conventions and foster a more potent emotional bond with customers.
Martin Soong, advertising and marketing supervisor at Kimberly Clark, stated, “We are thrilled to partner with Ogilvy Malaysia on this truly innovative campaign. The Calorie Absorber Pro campaign not only underscores the innovative capabilities of our product but also aligns with our commitment to promoting healthier lifestyles in Malaysia and beyond.”.
Jaz Lee, govt ingenious director at Ogilvy Malaysia, additionally shared, “At Ogilvy, we thrive on transforming the ordinary into the extraordinary. The Calorie Absorber Pro campaign exemplifies our dedication to innovation and purpose-driven marketing. By reimagining Kimberly Clark’s Scott Calorie Absorb Kitchen Towel as a health supplement, we’ve demonstrated the power of perspective in reshaping consumer perceptions”.
